For many small businesses, a website is like an online shopfront — often the first impression a customer gets of your business. But what happens when that shopfront is a bit… neglected? Inactive emails, out-of-date content, broken links — these little issues add up, and they could be costing you more than you realise.
From my experience, here are some of the most common issues I encounter on small business websites
The Pitfalls: What’s Going Wrong?
Inactive Contact Details
Ever tried to reach a business only to find their email bounces back or the phone number is out of service? It’s frustrating — and it’s the quickest way to lose a potential customer. If your contact details aren’t up to date, you’re shutting the door on business opportunities.
Stale, Out-of-Date Content
Your website should reflect the business you run today — not the one you had five years ago. Old product info, outdated service lists, and news posts from 2019 make your business look inactive. Worse, it tells customers you might not be keeping up with their needs.
A Poor User Experience
Broken links, slow loading times, and confusing navigation make visitors click away fast. If people can’t find the information they need quickly and easily, they won’t stick around — and they certainly won’t convert into customers.
The Impact: Why It Matters
Every small business thrives on trust and reputation. A website full of errors and outdated content can make people wonder if your business is still active — or if you’re as professional and reliable as they need. It’s not just about appearances; it’s about credibility.
On top of that, search engines like Google prioritise websites with fresh, relevant content and a good user experience. An inactive website won’t just lose you customers — it could also drop you down the search rankings.
The Solution: Make Your Website Work for You
Keeping your website in top shape doesn’t have to be a full-time job — but it does take attention and the right expertise. That’s where Ballymore Web Works comes in. We help small businesses like yours keep their websites up to date, functional, and engaging with superb content.
Here’s how we can help:
- Website Audits: We’ll review your site’s content, functionality, and back-end setup, ensuring everything works as it should.
- Content Plans: Fresh, engaging content that keeps your audience informed and your business visible.
- Technical Updates: From fixing contact forms to checking analytics, we can handle the nitty-gritty so you don’t have to.
- Social Media Management: We’ll align your website and social channels for a consistent, professional online presence and brand.
Ready to get your website working for you? Let’s chat and see how we can support your business’s growth.
Your website should be your hardest-working employee — make sure it’s earning its keep.
Ballymore Web Works 